Fashion 101: Versace for H&M part 2
Jump-start your new year with the launch of a sold out collection from November 2011. The second installment of Versace for H&M is set to hit the racks on January 19, 2012 tied with a little set of ground rules just like before: no bracelet, no entry. Only 280 bracelets were distributed on a first come, first served basis. 14 batches of 20 women, 15 minutes to shop. And the rules get more extensive: a certain number of a certain design/size allowed per person. So many restrictions!
You should know that unlike here in Manila, women from other countries especially in the United States, flock to the gates of retail stores with their friends during sale season but when upscale fashion houses tie-up with fast fashion brands, it’s every man for himself or should I say, every woman for herself.
What are these rules for:
For order and safety. When the doors open, game face on; hands become claws and nails become knives. If there aren’t any guidelines in shopping, the store will be crowded and the pieces will be torn apart!
For fairness. These lovely pieces are made for everyone. Hoarding is discouraged because most hoarders will sell them at inflated prices via eBay which wouldn’t be fair to the brands and the consumers.
The second collection called “Cruise” is more wearable than the first one which had trademark Versace colors and prints, think loud and green and pink. This collaboration would have to be one of the best ones from 2011 because it’s equally beneficial to both brands. Versace as a fashion house is able to reach to a younger market with more affordable clothing.
(c) Fashion Firewoman
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