MEGA EIC Sari Yap Leads Search for the Quintessential Fashion Crew
MEGA Magazine, the Philippines’ best fashion magazine, was the pioneer for glossies in the country. It has shared with the public a lot of firsts that are all nothing short of inspiring. It was MEGA that pushed the envelope in actualizing the potentials of young fashion designers through the Young Designer’s Competition that gave rise to famous designers like Rajo Laurel, Veejay Floresca and Mich Dulce among many others. In 2010, the 18 year-old tradition was made more exciting by taking on a new format—MEGA conquered the boob tube with Generation Mega Season 1: The Young Designer’s Competition, a reality TV show that featured the 18 designers where Russell Villafuerte emerged victorious.
Sealing its glory as the standard for Filipino media excellence, MEGA returns with yet another offering that will make another history. Fashion Crew: Gen M Season 2 aims to discover five talented individuals whose skills are vital in putting together a fresh, forward and artistic fashion editorial for the magazine. As the brainchild of Mega Publishing Group’s president and CEO and MEGA Magazine’s editor-in-chief Sari V. Yap, the newest TV show is set to change the landscape of the fashion industry.
A pioneer in every sense of the word, Ms. Yap will be one of three resident judges who will determine who among 60 aspirants will be given the rare opportunity to be the next big names in the fields of hair styling, makeup, fashion styling, modeling and photography. Ms. Yap has always been known to be a trailblazer and an advocate of world-class Filipino talent. It all began when she defied the odds and mounted the Philippines’ first glossy fashion magazine, which has since paved the way for the glossy magazine industry in the country. She has received numerous awards in recognition of her work. Joining her are acclaimed fashion designer Avel Bacudio and top model Raya Mananquil, who were both part of Gen M’s first season.
Started his fashion career at a tender age of 17, Mr. Bacudio worked his way up, using his talent and his passion for the craft. He is now the executive creative director of a well-known garment company, where he focuses on fashion forecasts and product development, in the hopes of making fashion accessible to every Filipino. Currently, he is working on his own denim and underwear line, which he aims to launch this year.
Ms. Mananquil is among the most visible models today. Aside from gracing the spreads of top fashion magazines and being on countless billboards as an image model for different brands, she is also a lifestyle columnist for one of the leading broadsheets in the country. It is no wonder she has a lot going on as she was an honor student at the Ateneo de Manila University with a degree in Interdisciplinary Studies. She has also been a radio DJ, a veteran PETA pal promoting vegetarianism, and she is also the first certified integral yoga instructor in the Philippines.
Apart from Yap, Bacudio, and Mananquil, a guest judge will come aboard the panel every week. Executive creative director Suki Salvador, deputy editor Meryll Yan, Maybelline’s chief makeup artist Archie Tolentino, and noted hair stylist and TV host Borge Aloba will provide assistance to the hopefuls as mentors throughout the season.
With leaders at the helm, there is no doubt that the search will produce the industry’s next movers and shakers.
MEGA Fashion Crew Gen M Season 2 airs every Saturday nights at 7:00pm, on ETC. Catch the replays every Sunday at 10am. MEGA Fashion Crew Gen M Season 2 is created for television by the MEGA Publishing Group.
Visit www.megastyle.ph and like MEGA on Facebook http://www.facebook.com/megamagazine or follow MEGA on twitter http://www.twitter.com/mega_magazine.www.megastyle.ph and like MEGA on Facebook http://www.facebook.com/megamagazine or follow MEGA on twitter http://www.twitter.com/mega_magazine.
This is a press release