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STOCKHOLM ST. X HEIMA
Quirky lifestyle brand, Heima, announces its second collaboration with silkscreen mastah, Ava Paguyo! With fantastic fluorescent pieces, they’ve joined forces to take the next steps for Ava’s textile brand. Wear her artwork on your neck and even take it to bed. 
You can choose from scarves and pillows or take them both! See the organized chaos as projected by supermodel Pauline Prieto—shot by the awesome duo of Everywhere We Shoot!
Named after a random village street in urban Manila, Stockholm St. is a homemade design madhouse that individually produces each piece with care. Its specialty is transforming plain fabrics to cloth graffiti that’s made to wear or as an interesting accent in any home. The Mash-Up 2008 collection is exclusively available at Heima Store.
Visit:
www.heimastore.com
 
Email:
stockholmst@heimastore.com
Unit 229 LRI Design Plaza
210 Nicanor Garcia St. (Reposo)
Brgy. Bel-Air II Philippines 1209
Business hours are from 10AM to 6PM
Reach us through 02 798 0027
[Ava’s profile]
About Ava
Ava Paguyo is a fashion/ textile designer.
After graduating with a BS Clothing Technology degree and being Mich Dulce’s past protégé, she’s come a long way. Learning to be a ‘ silkscreen mastah’, she found home in a pink studio found in Stockholm Street and unleashed explosions of color on textile.
With bright contrasts and organized splatters of neon, her first prints were released in 2008.  And soon later, she applied her work in upholstery by teaming up with Heima Home and Lifestyle. Now after her hiatus, she’s back with their second collaboration in a collection of print mash-ups through her textile design brand, Stockholm St.
[Design Aesthetics]
An Attempt to Explain Chaos
Starting with a blank canvas, each process is an experiment that’s evident to Ava’s work.  She can manipulate the layout and layering of the prints and their colors, but every piece always surprises her with the outcome.
Dubbing herself a ‘textile maximalist’—only to an extent, mind you, Ava’s goal is always to make tasteful stuff. “When developing something, Basquait’s one-line on crude always comes to mind.”
And one of the things she’s most proud of is that it’s all made by her own hands. “I like that I am able to create pieces from basic prints and simple, old school silkscreening techniques. I have no sophisticated machines to help me develop my fabrics. This homemade crudeness is the quaintness of Stockholm St. That and my love for 80s neon pop,” says Ava.
[Stockholm Street]
Uniformity is not a resident of Stockholm St.
Named after a random village street in urban Manila, Stockholm St. is a homemade design madhouse that individually produces each piece with care. With pieces that have their own unique quirks and oddities, its specialty is transforming plain fabrics to cloth graffiti. Everything is made to wear or as an interesting accent in any home.
[Stockholm St. x Heima]
Even before their first collaboration, Ava Paguyo was already a fan of Heima. “We were both Cubao X kids! Working with them is one of the biggest thrills of my career,” says the designer. Heima gave her creative freedom and successfully transformed her prints into a product that boasted both of their styles. So it wasn’t a surprise that the pieces from the first collaboration sold out.
Now Ava, is releasing the creations of her textile brand, Stockholm St., exclusively with Heima. What started as a consignment deal, turned out to be a collaboration of the hottest names in fashion and interior design.  But for Ava, it was more of working with a brand she loved and believed that made this project poignant for her.
“I knew only Heima could complement Stockholm St. And when they saw my prints, they decided to expand the products into pillows. I could not be happier! It’ll be great seeing my textiles hugged and cuddled. ”
Shot by Everywhere We Shoot (EWS), this collaboration is more of a fun project among friends. Working together, they were able to conceptualize and develop Ava’s brand campaign. And afterwards, Heima was more than happy to represent it. 
"She has talent that most people should know about. Her use of bold colors and patterns fit our aesthetic perfectly, complimenting every design. And best of all, Ava’s prints gives us what you wouldn’t normally see in the local scene. ” - Heima’s Rossy Yabut and Bong Rojales on Ava Paguyo

 
This is a press release

STOCKHOLM ST. X HEIMA

Quirky lifestyle brand, Heima, announces its second collaboration with silkscreen mastah, Ava Paguyo! With fantastic fluorescent pieces, theyve joined forces to take the next steps for Avas textile brand. Wear her artwork on your neck and even take it to bed. 

You can choose from scarves and pillows or take them both! See the organized chaos as projected by supermodel Pauline Prietoshot by the awesome duo of Everywhere We Shoot!

Named after a random village street in urban Manila, Stockholm St. is a homemade design madhouse that individually produces each piece with care. Its specialty is transforming plain fabrics to cloth graffiti thats made to wear or as an interesting accent in any home. The Mash-Up 2008 collection is exclusively available at Heima Store.

Visit:

www.heimastore.com

 

Email:

stockholmst@heimastore.com

Unit 229 LRI Design Plaza

210 Nicanor Garcia St. (Reposo)

Brgy. Bel-Air II Philippines 1209

Business hours are from 10AM to 6PM

Reach us through 02 798 0027

[Avas profile]

About Ava

Ava Paguyo is a fashion/ textile designer.

After graduating with a BS Clothing Technology degree and being Mich Dulces past protégé, shes come a long way. Learning to be a silkscreen mastah, she found home in a pink studio found in Stockholm Street and unleashed explosions of color on textile.

With bright contrasts and organized splatters of neon, her first prints were released in 2008.  And soon later, she applied her work in upholstery by teaming up with Heima Home and Lifestyle. Now after her hiatus, shes back with their second collaboration in a collection of print mash-ups through her textile design brand, Stockholm St.

[Design Aesthetics]

An Attempt to Explain Chaos

Starting with a blank canvas, each process is an experiment thats evident to Avas work.  She can manipulate the layout and layering of the prints and their colors, but every piece always surprises her with the outcome.

Dubbing herself a textile maximalist’—only to an extent, mind you, Avas goal is always to make tasteful stuff. When developing something, Basquaits one-line on crude always comes to mind.

And one of the things shes most proud of is that its all made by her own hands. I like that I am able to create pieces from basic prints and simple, old school silkscreening techniques. I have no sophisticated machines to help me develop my fabrics. This homemade crudeness is the quaintness of Stockholm St. That and my love for 80s neon pop, says Ava.

[Stockholm Street]

Uniformity is not a resident of Stockholm St.

Named after a random village street in urban Manila, Stockholm St. is a homemade design madhouse that individually produces each piece with care. With pieces that have their own unique quirks and oddities, its specialty is transforming plain fabrics to cloth graffiti. Everything is made to wear or as an interesting accent in any home.

[Stockholm St. x Heima]

Even before their first collaboration, Ava Paguyo was already a fan of Heima. “We were both Cubao X kids! Working with them is one of the biggest thrills of my career,” says the designer. Heima gave her creative freedom and successfully transformed her prints into a product that boasted both of their styles. So it wasn’t a surprise that the pieces from the first collaboration sold out.

Now Ava, is releasing the creations of her textile brand, Stockholm St., exclusively with Heima. What started as a consignment deal, turned out to be a collaboration of the hottest names in fashion and interior design.  But for Ava, it was more of working with a brand she loved and believed that made this project poignant for her.

“I knew only Heima could complement Stockholm St. And when they saw my prints, they decided to expand the products into pillows. I could not be happier! It’ll be great seeing my textiles hugged and cuddled. ”

Shot by Everywhere We Shoot (EWS), this collaboration is more of a fun project among friends. Working together, they were able to conceptualize and develop Ava’s brand campaign. And afterwards, Heima was more than happy to represent it. 

"She has talent that most people should know about. Her use of bold colors and patterns fit our aesthetic perfectly, complimenting every design. And best of all, Ava’s prints gives us what you wouldn’t normally see in the local scene. ” - Heima’s Rossy Yabut and Bong Rojales on Ava Paguyo

 

This is a press release

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This just in…
PREVIEW MAGAZINE JUNE 2012 COVER
Brace yourselves for Preview’s June 2012 cover. For their 17th anniversary issue, Preview gathered all the top female icons of beauty. Twitter favorites Georgina Wilson, Anne Curtis, Liz Uy, Isabelle Daza and Solenn Huesaff don’t only rule the online world with their threads of royalty (think, normal conversations that go viral because of their influence), they’re also very successful in their respective fields. 
Our generation is lucky for having the chance to witness a group of fierce personalities in one cover, so get out and grab one now.
Photo from Liz Uy (@lizzzuy)
This is a press release

This just in…

PREVIEW MAGAZINE JUNE 2012 COVER

Brace yourselves for Preview’s June 2012 cover. For their 17th anniversary issue, Preview gathered all the top female icons of beauty. Twitter favorites Georgina Wilson, Anne Curtis, Liz Uy, Isabelle Daza and Solenn Huesaff don’t only rule the online world with their threads of royalty (think, normal conversations that go viral because of their influence), they’re also very successful in their respective fields.

Our generation is lucky for having the chance to witness a group of fierce personalities in one cover, so get out and grab one now.

Photo from Liz Uy (@lizzzuy)

This is a press release

Photo
Nail It! opens its doors to a whole new different market with its first branch in the CAMANAVA area. Finding a home in the most progressive chain of malls, SM Center Valenzuela is the perfect host of the 9th Nail It! branch.
Opening but another mall branch, Nail It! has no plans of backing down. Last December, we opened in Festival Mall, Alabang and soon after SM Valenzuela, we’ll be opening in Centris Walk and Alphaland—and did we mention that this will all take place in 3 months?
Clearly, Nail It! is your best bet in nail care. Not only are we new in the business which means we’re equipped with new techniques and able technicians, we’ve  also proven that we’ve grown so much in clientele and in branches in a span of 2 years.
Nail It! Valenzuela opens on May 18, Friday. We’re found on the 3rd floor, just across GLOBE and SMART.
Is our 9th branch too far from you? You may visit our other branches:
KATIPUNAN AREAEsteban Abada Rosa Alvero
ORTIGAS AREAPearl Drive Rockwell Business Center
SOUTH AREABicutan Festival Mall
Glorietta 3 Greenhills
CONNECT WITH US!
http://www.facebook.com/nailitaffordableluxuryhttp://www.nail-it-salon.comhttp://www.twitter.com/Nail_It_Salon

Nail It! opens its doors to a whole new different market with its first branch in the CAMANAVA area. Finding a home in the most progressive chain of malls, SM Center Valenzuela is the perfect host of the 9th Nail It! branch.

Opening but another mall branch, Nail It! has no plans of backing down. Last December, we opened in Festival Mall, Alabang and soon after SM Valenzuela, we’ll be opening in Centris Walk and Alphaland—and did we mention that this will all take place in 3 months?

Clearly, Nail It! is your best bet in nail care. Not only are we new in the business which means we’re equipped with new techniques and able technicians, we’ve  also proven that we’ve grown so much in clientele and in branches in a span of 2 years.

Nail It! Valenzuela opens on May 18, Friday. We’re found on the 3rd floor, just across GLOBE and SMART.

Is our 9th branch too far from you? You may visit our other branches:

KATIPUNAN AREA
Esteban Abada
Rosa Alvero

ORTIGAS AREA
Pearl Drive
Rockwell Business Center

SOUTH AREA
Bicutan
Festival Mall

Glorietta 3
Greenhills

CONNECT WITH US!

http://www.facebook.com/nailitaffordableluxury
http://www.nail-it-salon.com
http://www.twitter.com/Nail_It_Salon

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Writer’s Block Philippines, together with co.lab, brings you Jumpstart Your Freelance Writing Career, the crash course edition!
This jam-packed one-day workshop will equip you with practical knowledge and business tools to start writing and build a career as a writer. 
HURRY! Only 30 slots are open, so reserve your seat today by emailing writersblock.ph@gmail.com
http://writersblockphilippines.com/

Writer’s Block Philippines, together with co.lab, brings you Jumpstart Your Freelance Writing Career, the crash course edition!

This jam-packed one-day workshop will equip you with practical knowledge and business tools to start writing and build a career as a writer. 

HURRY! Only 30 slots are open, so reserve your seat today by emailing writersblock.ph@gmail.com

http://writersblockphilippines.com/

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UP Junior Marketing Association
and
Fashion Designers Alliance | Make-up designary | UP Association of Clothing Technology Students | Pure Beauty | Sprint Asia Beauty | Nail it | UP Babaylan | Wet n wild |
In cooperation with
El Hombre Tequila | Toska Vodka | Glosons | Party Shaker | Sole Academy | Queer Archers Alliance’ | Trunk Show
Proudly Celebrate
DIVERCITY
18 Feb. 2012
WHITE SPACE MAKATI
8 PM
Witness a one-of-a-kind fashion show featuring the LGBT (Lesbian, Gay, Bisexual, Transgender) Community. Ready your closets as we celebrate their unique contribution to the fashion industry. Go all out and enjoy the show and cocktails free of charge. You can’t go wrong with the style in this city.
Featuring designs by:
FaDAL MANILA
Jaz Cerezo | Lizanne Cua | Ulysses King | Noelle Llave | Dave Ocampo
Gerswin Qua | Cheetah Rivera | Levenson Rodriguez | Mark Tamayo
Cherry Samuya Veric | Paradigm Shift by Karl Leuterio & Mike Magallanes
Veejay Floresca | Nico Agustin | Santi Obscena | UP ACTS | Sole Academy | Trunk Show Manila
Beats by
DJ OHM R of BED Manila
DJ Cal of Androgyny Productions
Admission is free.
Our media sponsors:
DZUP 1602 | Mellow 94.7 | Magic 89.9 | SteadyCab Productions | heyweeqender.com | Clavel Sneaker Magazine | Spot.ph | ClickTheCity | 99.5rt | DZUP Radio Circle
Supported by:
UP EURO | UP SPECA | Proud to be LGBT | University Student Council | Business Adminisration Council | AIT Student Council | DLSU Santugon | STRAP | Association of Biology Majors | Alyansa | College of Home Economics Student Council
This event is brought to you by the UP JMA Publicity Event
LIKE ON FACEBOOK: http://www.facebook.com/pubeventDIVERCITY
This is a press release

UP Junior Marketing Association

and

Fashion Designers Alliance | Make-up designary | UP Association of Clothing Technology Students | Pure Beauty | Sprint Asia Beauty | Nail it | UP Babaylan | Wet n wild |

In cooperation with

El Hombre Tequila | Toska Vodka | Glosons | Party Shaker | Sole Academy | Queer Archers Alliance’ | Trunk Show

Proudly Celebrate

DIVERCITY

18 Feb. 2012

WHITE SPACE MAKATI

8 PM

Witness a one-of-a-kind fashion show featuring the LGBT (Lesbian, Gay, Bisexual, Transgender) Community. Ready your closets as we celebrate their unique contribution to the fashion industry. Go all out and enjoy the show and cocktails free of charge. You can’t go wrong with the style in this city.

Featuring designs by:

FaDAL MANILA

Jaz Cerezo | Lizanne Cua | Ulysses King | Noelle Llave | Dave Ocampo

Gerswin Qua | Cheetah Rivera | Levenson Rodriguez | Mark Tamayo

Cherry Samuya Veric | Paradigm Shift by Karl Leuterio & Mike Magallanes

Veejay Floresca | Nico Agustin | Santi Obscena | UP ACTS | Sole Academy | Trunk Show Manila

Beats by

DJ OHM R of BED Manila

DJ Cal of Androgyny Productions

Admission is free.

Our media sponsors:

DZUP 1602 | Mellow 94.7 | Magic 89.9 | SteadyCab Productions | heyweeqender.com | Clavel Sneaker Magazine | Spot.ph | ClickTheCity | 99.5rt | DZUP Radio Circle

Supported by:

UP EURO | UP SPECA | Proud to be LGBT | University Student Council | Business Adminisration Council | AIT Student Council | DLSU Santugon | STRAP | Association of Biology Majors | Alyansa | College of Home Economics Student Council

This event is brought to you by the UP JMA Publicity Event

LIKE ON FACEBOOK: http://www.facebook.com/pubeventDIVERCITY

This is a press release