aI’m proud to say that I am one of the first few people to arrive at the launch of Heima x IdKids last Thursday, November 29 at Heima LRI Design Plaza. Heima is known for candy-colored modern furniture and has become a haven for people like me who swear on Pantone and eat colors for breakfast. They’re fond of collaborating with different artists, the most recent of which is with Ava Paguyo (Stockholm St.) as seen here.
BABEL, Building A Better Edifice Leisurely
I was lucky enough to catch IdKids duo Nice Buenaventura and Owel Alvero fresh and ready for photo-ops with their display of what appears to be sets of wooden blocks and cabin-shaped lamps. That night, interaction was key— if you didn’t mess them up, they wouldn’t have served their purpose. Honestly, I wasn’t sure what they were so I humbly asked Nice what they were intended for and she pointed out to a list of suggested uses. I guess they were prepared for questions such as that.
Stack them up like the Babel tower, use them as abstract displays. Whatever you make of it is your midday crisis.
I got in on the whole process of production: The blocks came in a set of 4 different shapes from the Heima factory which were sent for painting, each one uniquely hand-painted by Nice using the (spoiler alert) colors of Heima’s next collection. They were then sent back for polishing and distribution to Heima. I’m honestly fascinated by the history of the collaboration because knowing it made me appreciate the collaborative effort even more.
Skala, Icelandic for “cabin”
Joana Jotojot tells me that Nice is fond of cabins. The lamp’s lit part is actually inverted— the light normally passes through the windows but in this lamp, the windows are opaque. This is another form of whatever goes, same way with the unidentified ways of using the geometric wooden shapes of BABEL. I’m impressed with the concept and the whole idea of endless possibilities, and I’m glad that I’ll be more free to express my appreciation for art starting with this post; I can’t think of anything more worthy.
Heima is possibly my go-to place for everything artsy. I’m really happy that this collaboration is in time for my blog reformat. I look forward to more Heima collaborations and IdKids exhibits. No one knows what Idkids can come up with and that’s the good thing about their art— simple yet complex, literal in form butmetaphorical in purpose.
Get in touch with IdKids:
http://idkids.ph/
http://twitter.com/IdKids_ph
http://idkids.tumblr.com/
nice@idkids.ph • owel@idkids.ph
Visit Heima:
www.heimastore.com
inquire@heimastore.com
Unit 229 LRI Design Plaza
210 Nicanor Garcia St. (Reposo)
Brgy. Bel-Air II Philippines 1209
Business hours are from 10AM to 6PM
(c) Gobble Art, Puke Art
