Out and About: Nail It! Affordable Luxury Summer 2012 Behind The Scenes

See Nail It!’s first attempt in an advertising campaign for summer. This video contains outtakes and stories behind the concept. This was shot in UP Diliman and Nail It! Rosa Alvero.

Special thanks to:
Trunk Show (http://trunkshowmanila.com)
UP- Junior Marketing Association (http://www.facebook.com/UPJuniorMarketingAssociation)

Music:
We Are Young by Fun. feat. Janelle Monae
We do not own the music used in the video

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Out and About: DIVERCITY


DIVERCITY was a hit. It was a good way to cap off my absolutely eventful Valentine’s week. Since Monday, I had really cool after-school moments and sometimes, those moments occurred even during school hours. In spite of our midterms week, there was no pressure. Lucky week for me! 

We got there a tad bit early so during rehearsals, I got to watch the models ready themselves for the night ahead. I got some cool panoramic photos of the run through. Their creative director was really intense. He was pretty shiny in gold that night. *laughs*

Nail It! had a lounge for free services so guests had the Nail It! experience while enjoying collections from the country’s selected designers. We offered free mani-pedi and massage. It’s a shame I wasn’t able to take more photos but there will be more— I’m grabbing more from Divercity’s photosets soon. 

Here are more photos from the show. The models were really lovely, especially the ones I got to talk to the day before. FaDAL Manila had I loved all the collections especially the ones from Jaz Cerezo and Santi Obcena, who coincidentally was celebrating his birthday that night.

Here’s a still from DJ Cal taken from my phone. I foursquared this photo while I was in Whitespace Manila. Good mixes, impressive taste in music. You should definitely book her. She made some pretty remarkable stunts on the runway, too. (You should have been there else, you won’t get this.)

UPJMA Publicity Event team— these college kids made this event happen. They made sure we were updated and accommodated. Looking forward to more tie-ups with you.

This is our second major event with UP Junior Marketing Association (UPJMA) and we’re happy to give as much support as we can. These are the VIP Invites we provided them with which double as coupons to free services from Nail It!. 

DIVERCITY was uber fun— not only was it a fashion show of different Filipino designers, it was also an event to celebrate the LGBT community.

(c) Fashion Firewoman

Some photos are from DIVERCITY’s Facebook page

Out and About: Nail It! is now open in Festival Mall, Alabang

Lampposts are covered and we also have a huge billboard welcoming you. Standard mall hours apply. Send an e-mail to nailit.salon(a)yahoo.com to set an appointment. Schedule your Nail It! experience now! :)

(c) Fashion Firewoman

Out and About: Nail It! at Sky Cable Vanity Fair 4: Beauty Lives On
Rockwell Tent, October 16, 2011

Nail It! has done it again.

We were at Vanity Fair 4: Beauty Lives On, an event dedicated to Sky Cable’s subscribers. It’s Nail It!’s second time to participate in Vanity Fair and just like last year’s event, we had so many clients flocking over at our booth. There were many booths for beauty and wellness which made me wish that I wasn’t there for work! My favorite booth would have to be the James Cooper makeover where women had the chance to get their hair and makeup done by experts at no cost. The guests were really lucky, and they went home looking really pretty, too! ;)

Free services were rendered to everyone and we’re delighted to have served mothers, their kids and even their husbands. I expected only mothers and young professionals to enjoy the booths but no one could say no to free massage, manicure and pedicure. This only proves that Nail It! does not only cater to a specific market because after all, everyone deserves pampering.

In need of pampering? Click HERE to set an appointment now. :)

(c) Fashion Firewoman

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